Wfish Wild Privacy Policy

Effective Date: [18.10.2024]

Wfish OÜ (Reg. No. 16414809), located at Kadaka tee 4, Tallinn, Estonia, operates the website www.wfishwild.com. We are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner in accordance with the General Data Protection Regulation (GDPR) and other applicable privacy laws in the European Union.

This Privacy Policy explains what personal data we collect, how we use it, and your rights in relation to your data.

1. Definitions

• "Personal Data" refers to any information that can identify an individual, either directly or indirectly, such as name, address, email address, phone number, and payment details.

• "Processing" refers to any operation performed on personal data, including collection, storage, modification, or deletion.

• "Controller" refers to Wfish OÜ, responsible for determining the purposes and means of processing your personal data.

2. Data We Collect

We collect personal data from you when you interact with our website, place an order, or contact us. The types of data we may collect include:

2.1 Personal Information

• Name

• Address (billing and shipping)

• Email address

• Phone number

2.2 Payment Information

• Payment method details (e.g., credit card number, PayPal information)

We use third-party payment processors, so we do not store your payment details. All payment data is handled securely by these third-party services.

2.3 Website Usage Data

• IP address

• Browser type and version

• Pages visited on our website

• Referring URLs

• Cookie data (see the "Cookies" section for more information)

3. How We Use Your Data

We use your personal data for the following purposes:

3.1 To Process and Fulfill Orders

• To manage and fulfill your order, including shipping products and sending order confirmations.

3.2 Customer Service and Support

• To provide customer support, answer inquiries, or handle complaints.

3.3 Marketing Communications

• If you provide consent, we may send you newsletters or promotional offers. You can opt out at any time.

3.4 Website Improvement

• To analyze website usage patterns to improve our services and user experience.

3.5 Compliance with Legal Obligations

• We may process your data to comply with legal requirements, such as accounting or tax regulations.

4. Legal Basis for Processing

Under GDPR, we process your personal data based on the following legal grounds:

• Contractual Necessity: When processing your data is necessary for fulfilling a contract, such as processing orders and payments.

• Consent: When you provide explicit consent for specific activities, such as receiving marketing communications.

• Legitimate Interests: For processing that supports our legitimate business operations, such as improving our website or conducting security measures.

• Legal Obligations: To comply with our legal duties, including tax and accounting laws.

5. How We Share Your Data

We will never sell or rent your personal data. However, we may share your data with trusted third parties under the following circumstances:

5.1 Service Providers

• We share data with third-party service providers who assist us in fulfilling orders, processing payments, and managing deliveries. These third parties are obligated to protect your data and use it only for the purpose of providing their services.

5.2 Legal Requirements

• We may disclose your personal data if required to do so by law or in response to valid requests from government authorities.

5.3 Business Transfers

• If Wfish OÜ is involved in a merger, acquisition, or asset sale, your personal data may be transferred. We will notify you if this occurs and explain any choices you may have.

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy. This includes fulfilling orders, meeting legal obligations, and resolving disputes.

• Order Data: Retained for a period necessary to fulfill your order and comply with applicable tax and accounting regulations.

• Marketing Data: Retained until you withdraw consent (e.g., by unsubscribing from emails).

• Website Usage Data: Retained for analysis and performance monitoring purposes, generally for a limited time.

7. Your Rights Under GDPR

As an EU resident, you have the following rights concerning your personal data:

7.1 Right to Access
You can request a copy of the personal data we hold about you, free of charge.

7.2 Right to Rectification
You have the right to request correction of any inaccurate or incomplete data we hold about you.

7.3 Right to Erasure (Right to be Forgotten)
You can request that we delete your personal data when it is no longer necessary for the purposes for which it was collected, or if you withdraw your consent for specific processing activities.

7.4 Right to Restriction of Processing
You can request that we limit the processing of your personal data in certain circumstances, such as when the accuracy of the data is disputed.

7.5 Right to Data Portability
You can request that we transfer your data to another organization in a structured, commonly used format.

7.6 Right to Object
You have the right to object to the processing of your personal data where the processing is based on legitimate interests or direct marketing.

7.7 Right to Withdraw Consent
Where you have provided consent to the processing of your personal data, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us at wfish@wfishwild.com.

8. Cookies and Tracking Technologies

Cookies are small files that are stored on your device when you visit our website. They help us improve your browsing experience by remembering your preferences, enabling certain website functions, and providing analytics.

8.1 Types of Cookies We Use

• Essential Cookies: Required for the website to function properly.

• Analytical Cookies: Help us understand how visitors interact with the website by collecting anonymous usage data.

• Marketing Cookies: Used to display relevant advertisements to you based on your interests.

8.2 Managing Cookies
You can manage your cookie preferences in your browser settings. You may also opt-out of specific cookies used for marketing purposes.

For more details on how we use cookies, please see our Cookie Policy.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. This includes encryption of sensitive information, secure servers, and regular security audits.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your data, we cannot guarantee absolute security.

10. International Transfers of Data

We store and process your data within the European Economic Area (EEA). If personal data is transferred outside of the EEA to a country not covered by an adequacy decision, we will ensure that the transfer is subject to appropriate safeguards, such as standard contractual clauses.

11. Children's Privacy

Our website is not intended for individuals under the age of 16. We do not knowingly collect personal data from children under 16. If we discover that we have unintentionally collected such data, we will delete it promptly.

12. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Any changes will be posted on this page with an updated "Effective Date." You are encouraged to review this policy regularly to stay informed about how we protect your data.

13. Contact Information

If you have any questions or concerns regarding this Privacy Policy or wish to exercise your rights, please contact us at:

• Email: wfish@wfishwild.com

• Phone: +372 56669984

• Address: Wfish OÜ, Kadaka tee 4, Tallinn, Estonia

• "Wfish OÜ is the controller of personal data, and Wfish OÜ forwards the personal data necessary for processing payments to the authorized processor Maksekeskus AS."